Marketing of Micro Nutrients & Speciality Fertilizers

After the green revolution, In India the Indian soils condition has been drastically depleted because of High Yielding Varieties, Hybrids, Excess consumption of high  fertilizers (Urea, DAP, NPK fertilizers).The requirement of Micro Nutrients  by plant are in small ample amounts, the deficiency of micro nutrients will reflect on the yield of the crop.

At a recent global meet on fighting desertification, Prime Minister Narendra Modi announced that by 2030, India would reclaim 26 million hectares of degraded land equivalent to the combined areas of Chattisgarh and Tamil Nadu.

Nearly 30% of India’s land area, as much as the area of Rajasthan, Madhya Pradesh and Maharashtra put together, has degraded due to deforestation, over-cultivation, soil erosion and depletion of wetlands.

What are Special fertilizers?

Speciality fertilizers are the fertilizers which are 100 % water soluble in nature, some of the specialty Fertilisers are (19-19-19,13-0-45,MAP, MKP, SOP) These are available in both 1 kg and 25 kg pack size.

The farmers who are associated with drip Irrigation are highly aware of these specialty fertilizers particularly in the states of Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu etc. The specialty fertilizers are majorly used in the horticulture crops like Grapes, Banana, Pomegranate.

The usage of specialty fertilizers will help in reduction of  residues in the soil which will improve the health of the soil.

India constitutes the major crops like cereals, Pulses, Oil seeds where the irrigation is majorly through flood & canal irrigation where the usage of specialty fertilizers is through foliar Application.

The Private players in the fertilizers are trying to educate the farmers regarding the Micronutrients and specialty Fertilizers and their uses to the crop , The farmers have started noticing the micronutrient deficiencies  and the application micro nutrients has been accepted.They are considering the Micronutrients and Specialty fertilizers as

Market of Micro Nutrients & Speciality Fertilizers:

The global market for specialty fertilizers was estimated at USD 17.2 billion in 2018 and is projected to grow at a CAGR of 7.5% during the forecast period (2019 – 2024).

Micronutrient deficiencies vary from Location to location due to several factors which includes Ph of soil, soil type, application of fertilizers.Market Trend 2

Specialty Fertilizers Market Players
The top players in the global specialty fertilizers market include Yara International ASA (Norway), Sociedad Quimica y Minera S.A. (Chile), Sinochem Group (China), Haifa Chemicals (Israel), Agrium Inc. (Canada), The Mosaic Company (U.S.), Potash Corporation of Saskatchewan Inc. (Canada), Eurochem (Switzerland), Coromandel International Limited (India), and Israel Chemical Limited (Israel).
 

Specialty Fertilizers Market by type

Monoammonium Phosphate, Monopotassium Phosphate, Potassium Nitrate, Potassium Chloride, Potassium Sulfate, Urea, Ammonium Nitrate, Phosphoric Acid, Others (ammonium sulfate, calcium nitrate, DAP, and others such as N, P & K fertilizers)

 
The major challenge for the farmers to purchase the specialty fertilizers under foliar segment are the following reasons.
 
  • The foliar sprays in field majorly contributes of Pesticides.
  • The buying power of the farmer got reduced as the cost of pesticides has been increased.
  • The application of specialty  fertilizers  mostly coincides with the pesticide application increasing  the number of sprays .
  • Labour Problem is one of the most important factor which is indirectly affecting the application of Speciality fertilizers.
  • Awareness of the usage of Speciality fertilizers has  to Improved by explaining the compatibility of the speciality fertilizers with pesticides.